Frantz Slater Design Collective / FS GROUP GK | COEX

COEX

THE KOREAN INTERNATIONAL TRADE ASSOCIATION HAS UNDERTAKEN A PLANNING PROCESS TO CREATE A LONG-RANGE VISION FOR COEX. COEX IS A LEGACY PROPERTY IN SEOUL AND IS ONE OF KITA’S PRIME ASSETS. AS KITA PLANS FOR THE FUTURE THERE IS A NEED TO EXAMINE THE EXISTING DILEMMAS AND CIRCUMSTANCES OF THE PHYSICAL ENVIRONMENT AND THE OVERALL CUSTOMER EXPERIENCE TO UNDERSTAND THE OPPORTUNITIES FOR REVITALIZATION. OUR PROPOSAL WILL OUTLINE THOSE DESIGN ISSUES AND OPPORTUNITIES. OUR GOAL FOR THIS EXPERIENCE PLANNING PROJECT WILL BE TO ULTIMATELY CREATE TACTILE IDEAS AND SOLUTIONS THAT WILL ENABLE COEX TO REFRESH THE SHOPPING EXPERIENCE, AND BETTER LEVERAGE THE EXISTING DEMOGRAPHICS WITHIN THE TRADE AREA.